Internalnyj marketing organizacij.pdf

Internalnyj marketing organizacij PDF

Vladimir Novatorov

Rassmatrivajutsya osobennosti, soderzhanie i tehnologii internalnogo (vnutrifirmennogo) marketinga v razlichnyh po tipu organizaciyah: na promyshlennyh predpriyatiyah, v kommercheskih firmah, torgovo-razvlekatelnyh komplexah, lechebnyh uchrezhdeniyah, uchebnyh zavedeniyah i t.p. Raskryvajutsya teoreticheskie predposylki i prakticheskij opyt marketingovoj deyatelnosti v usloviyah sovremennogo rynka. Internalnyj marketing predstavlen kak trendovyj instrument kadrovogo menedzhmenta. Issledujutsya marketingovye tehnologii podbora i vospitaniya kadrov, formirovaniya organizacionnoj kultury, motivacii i stimulirovaniya personala, ego socialnoj zashhity, tvorcheskogo rosta i razvitiya.

PDF | Internal Communications as a Factor of Company`s Efficiency Abstract: The starting question in the ... communications as to improve efficiency due to rapid technological changes and market demands. ... cates that internal co mmunication implies any formal ... komunikacije u menadžmentu poslovnih organizacija.

1.73 MB DATEIGRÖSSE
9783659604041 ISBN
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Internalnyj marketing organizacij.pdf

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PDF | Internal Communications as a Factor of Company`s Efficiency Abstract: The starting question in the ... communications as to improve efficiency due to rapid technological changes and market demands. ... cates that internal co mmunication implies any formal ... komunikacije u menadžmentu poslovnih organizacija.